Juana Soria
ABOUT
The short film follows a bee buzzing dynamically through a garden. It playfully interacts with various plants, explores different textured surfaces, and glides smoothly around a young woman´s skin while she uses the Nano Pro hair removal device. The Metaphor: The bee's journey represents the contrast in touch. While traditional hair removal feels like a battle against rough textures, the Nano Pro experience is as light, natural, and non-invasive as a bee landing on a petal.Key Message: The video challenges the old belief that achieving smooth skin requires enduring pain, tugging, or scraping. It positions the Nano Pro as a simple, comfortable gesture that gives the skin exactly what it needs without the discomfort.
SELECTED FRAMES — 8 OF 8
PROCESS
With Nuva we have been working on its creative and art direction with AI. The main focus is short visuals whose focus is the strong message and a filmic aesthetic. Before working we always care about the insight, what emotions do certain problem, frustration or desire this problem generates on our target customer, and how do we want our product to make them feel. We want the Nuva´s hair removal device to provide calmness, gentleness and coziness, sort of how a motherly love, or a sunny sunday afternoon feels like. We want you to feel that Nuva brings those feelings into your life.
Credits
More Film Work
One
ricardo villavicencio
I... Lied — EP.1
Inseo Park
The Cage — EP.1
Inseo Park