Juana Soria
ABOUT
AI-generated commercial for Bluechew (a chewable erectile dysfunction medication brand) that rewrites the traditional narrative of the category by moving away from outdated industry cheesy or cringey tropes. Instead of framing male frustration and performance anxiety through a lens of shame or insecurity, the film delivers a fresh, creative twist to it, with Bluechew being the quick, safe, and sophisticated twist to it.
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PROCESS
The Creative Challenge ahead of us was breaking past the clichés of male performance advertising. The main goal was to completely avoid the cheesy, cringey, or overly dramatic tone that typically plagues commercials for this type of product. Twist: Instead of framing male frustration and performance anxiety through a lens of shame or insecurity, the film delivers a fresh, creative twist to it through Daniel´s date with a beautiful lady with whom he is having a date with. Just when his fear of what´s next kicks in, Bluechew comes to the rescue, in a very unusual, unexpected way.
Credits
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